Blog Watch: WB text cited to illustrate sustainable fundraising principle

Most nonprofit fundraising practices are not sustainable.

By that I’m not referring to the cost of reply cards and the stamps to mail them, nor am I referring to the salaries of development officers in comparison to most nonprofit budgets.

Instead, I’m referring to the well nigh universal nonprofit practice of attempting to grow by recruiting prospective donors totally unrelated to an organization’s existing donors.

via ericfoley.com