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Blog Watch: WB on sales resistance

songs of peace: Black Friday: Unplugged - A Meditation on Our Contemporary Matrix.
Recently I came across a book. Actually it is being loaned to me by a young person who recently visited and who is out to change the world and become more and more unplugged. The title of the book is : SEX , ECONOMY, FREEDOM and COMMUNITY. The author is Wendell Berry. Without a doubt, this is one berry worth picking. Here's how Berry begins the book:

Dear Reader, "This is a book about sales resistance. We live in a time when technologies and ideas(often the same thing) are adopted in response not to need but to advertising, salesmanship and fashion. Salesmen and saleswomen now hover about us as persistently as angels intent on " doing us good" according to instructions set forth by persons educated at great public expense in the arts of greed and prevarication. These sales people are now with us, apparently, even in our dreams."

Berry goes on to say that:

"... the first duty of writers who wish to be of any use even to themselves is to resist the language, the ideas, and the categories of this ubiquitous sales talk, no matter from whose mouth it issues. But then, this is also the first duty of everyone else."

So, how might we creatively resist ? READ MORE ...


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